Multivisio charted the Concord for 2 weeks from British Airways and did 6 flights for the BMW 3 series launch to 6 special invited groups.

Every 2 days 100 special guests arrived in a hanger at Johannesburg International Airport for coffee and a product reveal floating in the clouds.

During the presentation the theatre transformed into a terminal to board the guests on the concord flight to Durban for breakfast and then supersonically to Cape Town for a reveal and test-drive.

After a lunch in the vineyards of Parl they returned to Johannesburg.